Advantage Catalyst Ltd (“we”, “us”, “our”) is committed to protecting your personal data and your right to privacy. This policy explains how we collect, use and protect information about you when you use our website or services.
1. Who We Are
Advantage Catalyst Ltd is registered in England & Wales. Our registered address is 41c Effingham Street, Ramsgate, CT11 9AT.
We are the data controller for the personal information we hold about you. If you have any questions about this policy or our data practices, contact us at:
2. What Data We Collect
We collect and process the following categories of personal data:
- Identity data: name, job title, company name
- Contact data: email address, phone number, postal address
- Financial data: invoicing information, payment history (we do not store card details)
- Technical data: IP address, browser type, pages visited, time spent on site
- Business data: information you provide during onboarding (company number, VAT number, financial records) for service delivery
- Communications: messages you send us via the website or client portal
3. How We Use Your Data
We use your personal data for the following purposes:
- To deliver and manage the services you have engaged us for
- To communicate with you about your account, invoices and services
- To comply with our legal obligations (HMRC reporting, accounting records)
- To improve our website and services
- To send you relevant information about services that may be of interest (where you have consented)
Our legal bases for processing are: Contract (delivering services you have requested), Legal obligation (tax and regulatory compliance), Legitimate interests (improving our services, business communications), and Consent (marketing emails).
4. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes described in this policy, and as required by law. Specifically:
- Client records: 7 years after the end of the client relationship (HMRC requirement)
- Contact enquiries: 2 years from the date of enquiry
- Website analytics: 26 months
- Suppression lists: indefinitely (to honour opt-outs)
5. Data Sharing
We do not sell your personal data. We may share your data with:
- Service providers: FreeAgent (accounting software), Google Workspace (email), payment processors (Stripe)
- Professional advisers: legal, accounting or insurance advisers under confidentiality obligations
- Regulatory authorities: HMRC or other regulators where required by law
All third parties we work with are required to protect your data in accordance with applicable law.
6. Your Rights
Under UK GDPR you have the following rights:
- Access: request a copy of the personal data we hold about you
- Rectification: ask us to correct inaccurate data
- Erasure: ask us to delete your data (subject to legal obligations)
- Restriction: ask us to restrict how we use your data
- Portability: receive your data in a structured, machine-readable format
- Objection: object to processing based on legitimate interests
- Withdraw consent: at any time where we rely on consent
To exercise any of these rights, email us at hello@advantagecatalyst.co.uk. We will respond within 30 days.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
7. Cookies
Our website uses cookies to improve your experience and analyse site usage. See our Cookies Policy for full details.
8. Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- HTTPS encryption across the entire website and client portal
- Secure, hashed password storage (bcrypt)
- Access controls — client data is only accessible to authorised staff
- Document upload storage with restricted public access
9. Changes to This Policy
We may update this policy from time to time. We will notify clients of significant changes by email. The current version is always available at this URL.